Retail Growth Strategies | 6 Minute Read
Are you a startup looking to build your first website or are you an established business that is looking to change to a more robust eCommerce platform? If so, you should consider one of the most popular platforms out on the market: Shopify. In this article, we will take a look at some of the benefits to using Shopify.
If you don’t have a background in web development or a team of developers, Shopify is an excellent option, as it provides an end to end solution.
Shopify provides you with over 100 premium and free, ready to use professional templates that are desktop and mobile-ready. It’s important to create a website that looks great and provides an excellent experience for your buyer so that it builds credibility and trust.
To get started, simply choose the theme you like and start populating the theme with your content and products and launch the store! Good News! You don’t need to worry about server and hosting costs, Shopify will take care of this for you, which is included in your plan. Shopify is a globally hosted service, so they have a team monitoring it 24/7 for any issue. SSL certificates or PCI compliance to accept credit cards can be enabled through Shopify, allowing you to just sit back and sell.
Shopify is a great platform to consider when you want to get a bang for your buck! It provides business owners with a drag-and-drop store builder that can easily be configured, as well as reduce many administrative tasks, and provides valuable insights.
Shopify offers some of the best pricing, with four plans designed to help the needs of any type of business. The company offers a 15-day free trial, so you can see how it fits your business before you commit. Shopify also provides discounts on annual plans and biennial plans. If you prefer annual payments, you will receive a 10% discount, and if you prefer biennial plans, your company will receive a 20% discount.
Shopify Plus is an enterprise-grade solution for large companies and companies that are high volume merchants. Its pricing starts at about $2000 per month which is significantly more than the 3 plans above. What do you get for your extra money? You’ll be able to enjoy a 24 /7 dedicated support team to help with your site launch. Your developers will have increased access to the Shopify system for customization, plus you have the option of two additional clone storefronts.
Shopify has a powerful app store with over 1,400 free and paid apps designed to improve the functionality of your site. Some of the tools available cover reporting, shipping, social media, customer service, inventory management and the ability to see how visitors interact with your site using heat-mapping, to identify ways to improve the user experience.
This flexibility is really one of Shopify’s biggest strengths – not only do you have a platform on which you can build an online store and manage payments, but you also have access to a multitude of different tools to help make your business scale. You can pick and choose the ones that are appropriate and useful to your own business, plus because the apps are all designed for and integrated into Shopify and Shopify approved, they’re straightforward enough to install and get going, without having to worry about compatibility issues.
Another of Shopify’s big selling points is an advanced eCommerce CMS & shopping cart that offers built-in Search Engine Optimization (SEO) features. These SEO features will help your website rank higher in search results so customers can find you.
Shopify also includes built-in analytics that helps you keep track of your website’s progress over time. Understanding your online store’s performance helps you adjust and make the right choices that will lead to more sales and profitability for your business.
To conclude, Shopify is a great platform for new and established businesses alike. With its robust platform, it offers the flexibility, security, and support needed for businesses to scale. Shopify also checks off all the boxes to allow online store owners to worry more about sales and customers rather than the technical aspects of the store. Along with a Shopify store, businesses should also consider an Inventory management add-on that can take your Shopify operations to a whole new level.